What are the needs of the journalist?

Who is the reporter? Remember journalists are not necessarily experts in the field.

Why are you being interviewed?

What are the issues to be discussed?

Where will the interview take place?

Length of Interview?

Who is the journalist working for?

The Basics

Prepare your sound bites

What is your message?

What are your key points?

Anticipate Hard questions.

What hard questions will be asked?

Remember:

1. You have only a minute or two -keep it short and simple
2. Get to the message in the first question.
3. Be enthusiastic - have passion!
4. If you don't believe what you say, nor will the audience
5. Speak to the interviewer and concentrate on your message.
6. Speak directly to the camera if the interviewer is another studio
7. Be accurate
8. Sit up with your back in the chair. Do not swivel. Create presence.
9. You can use your hands to gesture : don't scratch
10. Have Fun